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1. Look, I’m all in on video content, but how are you measuring ROI beyond just views? We tried pushing more product demos last quarter and saw a 15% increase in lead quality, but tying that directly to revenue? Still a puzzle.

https://highstylife.com/what-australian-b2b-leaders-lose-when-they-treat-video-as-optional/

1. Look, I’m all in on video content, but how are you measuring ROI beyond just views? We tried pushing more product demos last quarter and saw a 15% increase in lead quality, but tying that directly to revenue? Still a puzzle. 2

Comment 1:

https://atavi.com/share/xoqr1lzufywj

Comment 1: Ugh, I feel you! I planted some hydrangeas last spring and they looked gorgeous for about three weeks... then bam, they just started wilting and died totally