1. Look, I’m all in on video content, but how are you measuring ROI beyond just views? We tried pushing more product demos last quarter and saw a 15% increase in lead quality, but tying that directly to revenue? Still a puzzle.

https://highstylife.com/what-australian-b2b-leaders-lose-when-they-treat-video-as-optional/

1. Look, I’m all in on video content, but how are you measuring ROI beyond just views? We tried pushing more product demos last quarter and saw a 15% increase in lead quality, but tying that directly to revenue? Still a puzzle. 2