When your business info is scattered or wrong across the web, Google loses...

https://zoom-wiki.win/index.php/What_Should_I_Track_After_a_Citation_Cleanup_to_See_Progress%3F

When your business info is scattered or wrong across the web, Google loses confidence in your location. Keeping your NAP—Name, Address, and Phone—consistent across every directory acts like a digital handshake for search engines