We have no patience for lag. Fast loading is the baseline, not a luxury. We...

https://www.adirs-bookmarks.win/users-now-view-friction-as-a-design-failure-we-expect-fast-loading-times

We have no patience for lag. Fast loading is the baseline, not a luxury. We want apps that feel tailored to our tastes. From seamless mobile payments to smart personalization, we expect tech to respect our time. If it slows us down, we just leave.