Scaling across the EU is a headache, especially when your traffic tanks...

https://technivorz.com/what-is-the-ranking-risk-when-migrating-from-com-to-de-fr-folders/

Scaling across the EU is a headache, especially when your traffic tanks post-launch. Most teams lose sleep over hreflang mismatches, but the real silent killer is often misconfigured cross-border signals