Retainers keep you stuck at 30% margins because they’re just trading your time...

https://wiki-coast.win/index.php/The_Agency-as-Lab_Model:_Why_Service_Margins_Are_a_Trap

Retainers keep you stuck at 30% margins because they’re just trading your time for money. Shift your agency into a lab and turn those manual workflows into software. You’ll finally stop burning out and start hitting 70% margins instead.