Providing tzedakah (charitable contributions) on a Jewish birthday celebration is seen as a means to bring true blessings right into one's own life
http://jewish-birthday-dpcg123.theglensecret.com/the-spiritual-relevance-of-a-jewish-birthday-celebration-celebration
Providing tzedakah (charitable donations) on a Jewish birthday is viewed as a means to bring blessings into one's very own life and assistance others