<p>아마존은 2012년경부터 대한민국 진출을 저울질해왔다. 한국 시장의 발달 잠재력 때문인 것이다. 정부 집계에 따르면 2016년 36조원대였던 국내외 인터넷 쇼핑 시장 규모는 2019년 700조원을 넘었다. 이번년도는 비대면 거래 확장으로 137조원을 넘고, 내년엔 200조원에 육박할 것으로 예측한다.</p>
<p>이날 웨비나에서 페이스북 아태지역 본부 우리나라 파트너십 담당 이루리 매니저는 스마트폰 중심 쇼핑 습관이 자리 잡는 데 인스타그램이 한몫했다고 강조했었다. 그는 '과거의 쇼핑은 사람이 물건을 찾는 모습인 반면, 요즘에는 기계 교육(머신러닝) 테크닉을 활용해 물건이 현대인을 찾는 모습가 됐다'고 이야기했다.</p>
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