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The Growth of K-pop B2B Markets<br/>The K-pop B2B market is flourishing, connecting manufacturers with retailers to supply official merchandise. In 2025, platforms like Kpopmart report 40% sales growth, driven by demand for BTS and BLACKPINK goods

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K-pop Lightsticks: More Than a Glow<br/>K-pop lightsticks are a symbol of fandom, transforming concerts into glowing spectacles. In 2025, high-tech lightsticks from groups like NCT and ITZY feature Bluetooth and customizable lights