One-off Promotional Videos: Why Australian Businesses Should Treat Them as Operational Assets
https://tysonrgbk069.iamarrows.com/is-treating-video-as-a-marketing-expense-not-an-operational-asset-holding-you-back
Which questions about one-off promotional videos should Australian businesses be asking? If you've ever paid for a single promotional video and filed it under "marketing spend," stop and ask whether that asset could pay for itself many times