Most busy professionals ignore their search results until something goes wrong....

https://star-wiki.win/index.php/How_to_Set_Up_Google_Alerts_for_Your_Name_the_Right_Way:_A_Strategic_Guide

Most busy professionals ignore their search results until something goes wrong. But your online presence is your digital handshake. If your Google results don't reflect your actual expertise, you are losing opportunities before you even speak to a client