European wellness is moving away from generic trends toward hyper-personalized...

https://sierra-wiki.win/index.php/Deconstructing_the_Pulse:_Why_the_2017_Fashion_Sustainability_Report_Still_Dictates_Our_Morning_Rituals

European wellness is moving away from generic trends toward hyper-personalized daily habits. Digital communities are driving this change, while the fashion industry increasingly designs pieces that support both mental and physical health