Discontinued Rolex models often trade above retail because collectors and...

https://harpersnewinsight.brightsora.com/posts/why-do-dealer-sales-matter-more-than-msrp-for-rolex-prices

Discontinued Rolex models often trade above retail because collectors and enthusiasts compete for a limited supply, pushing prices up. Insurance appraisals don’t match resale value since they reflect replacement costs, not current market demand