Case Study: How a $1.2M SaaS Brand Stopped Chasing Exact-Match Anchors and Started Buying Real Business Outcomes

https://www.inkitt.com/maultawjyy

How a $1.2M SaaS Company Stalled Growth Chasing Exact-Match Anchors When I first met the founders of BrightForms, they were working off a simple belief: more exact-match anchor text = higher rankings = more signups